If you are in any way involved in
the music industry you have probably heard of Hype Machine. If you are an up
and coming artist in the music industry, you have DEFINITELY heard of Hype
Machine and if you haven’t then there’s the reason why you haven’t blown up
yet. For those of you who have no idea what Hype Machine (HypeM) is, don’t
worry here’s what you need to know about HypeM and how to get your music
noticed.
In the music world there are and
endless number of music blogs that cover different topics and aspects of the
industry. We all know that RisingMusicTalent is your favorite blog but even we
know there are a lot of other blogs out there doing a very similar process as
we are that are just as good. Many of the music blogs on the web focus on
posting new music daily. Here at RisingMusicTalent we post a lot of new music,
but we like to focus on the BEST new music. Regardless, the point is that there
are thousands of blogs posting new music everyday. HypeM, in short, focuses on
740 of these blogs and keeps track of what each blog is posting everyday. Through
an algorithm they have developed they are able to compile lists and lists of
tracks that are popping up on the web everyday. They have a variety of tabs
including ‘Latest’ that posts the most recent music on blogs, ‘Popular’ that
posts the most blogged, played and liked tracks, and ‘Genres’ where you can
search the top music in each genre. Instead of directly focusing on the music,
HypeM focuses their time on the independent writers and bloggers to curate
their site. Although there are a lot of
other websites and charts similar to HypeM, HypeM has definitely grown to be
one of the top players in the trending music game
You might be thinking: Ok, so how
does HypeM apply to rising artists in the industry? There are a few ways that
HypeM helps out new artists tremendously. If a new artist is posted on 1 of
their 740 blogs that they curate through, that track will appear in the feed on
the ‘Latest’ tab. As a result, any viewer looking at the ‘Latest’ tab can come
across that track and potentially become a new follower or fan of their music.
The downside is that there is 740 blogs they curate through, so the feed is
constantly flowing reducing face time as these blogs are posting track after
track throughout the day. The ‘Genre” tab can help with this issue a little
bit. If a viewer is looking on the ‘Genre’ tab under the specific genre that an
artist track is labeled under, the time it stays on the front page is increased
solely because not as many tracks are being posted under that specific genre.
The way to really get noticed and create some exposure and face time for rising
artists is to get trending on the popular page. There are other sub-tabs under
the popular page but as we all know viewers do the least amount of work
possible so having to click on more tabs is less likely. As a result, we are
going to focus on the main popular page of HypeM and I will give some “How to”
tips to get your song trending in the top!
As explained above, HypeM is one of
the top sites viewers use to find new and popular music. The idea is if more
than one blog is posting the same song it is probably a good track. If a lot of
people “Heart”, or favorite, a track on HypeM it will show up in their popular page. The popular page is definitely the most viewed page HypeM has for obvious
reasons. If you are an up and coming artist, a manager, talent finder, etc. the
HypeM popular charts is where you want to be. In today’s age there is so much
good music that it’s hard to rely solely on the fans to get your music to the
popular charts.
As
I mentioned before, HypeM relies on blogs to do the work and they curate from
there. As a result, the first step to getting on HypeM is getting blogs to post
your music. Under the tracks that HypeM does post it will read “posted by __
blogs” and if you click on that it will show you which blogs have posted the
track and a direct link to their site. This is your starting point, all blogs
will have an email submission posted somewhere on their site and getting in
touch with them is the first step towards getting your song on HypeM. As you
start to make these connections, a lot of blogs will continuously post your
songs as you release more - its all about relationships, do whatever you can to
put yourself in a good position with bloggers. Blogs have a chain reaction,
once you get posted on one it is likely a couple more blogs will do a write-up
on your track. Usually HypeM will create a link to your track on their site a
couple days after blogs post it. Now you are one of the thousands of songs on
the ‘Latest” tab. Moving from the ‘Latest’ tab to the ‘Popular’ tab is the
difficult part, but I have some key points for you to follow to make it happen.
As I said earlier, the ‘Popular’ tab is based on how many people “heart” your
track on HypeM but it is a point system, and points are given for sharing the
link across social media networks like Twitter. Social media is your biggest
asset in getting your song on the popular page, I cannot stress that enough. Post
the link across all your networks encouraging your friends and followers to
“heart” your track for you. Get your friends or business network to post the
link for you asking the same thing of their followers, the more people that
post your link the more people that see it. Personally message your friends on
social media networks, statuses and tweets are vague and indirect, people feel
much more willing when they are contacted directly. The more blogs that post
your song and the more people that post your HypeM link will determine how far
you will rise on the ‘Popular’ tab. Some additional things to keep in mind:
1) The more people that “heart”
your track on HypeM when it first appears the more likely you are to appear on
the page.
2) Anyone that “hearts” your track
MUST listen to the song for at least 45 seconds or the heart will NOT count.
3) The popular page changes
everyday, to stay on the page for days at a time you need to shoot for the top
10. The top 10 is the first 10 songs you see when you hit the ‘Popular’ tab, as
I mentioned earlier viewers want to do the least amount of work possible, as a
result, only half of the people that view the top 10 will look at the top 20.
All in all
HypeM is an awesome tool for getting noticed as an artist, if you get yourself
or your artist on the popular page you will grow your following tremendously!
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